Digital Marketing has become a dynamic and indispensable activity for every company. Data concerning the use of the internet, which is constantly growing, as well as data concerning the use of web communication channels (Google, Bing, Yahoo, etc.) and social media (Facebook, LinkedIn, Twitter, etc.) speaks for itself.
Initially it was used only by companies operating in e-commerce, both B2B and B2C. Today every company needs to be present on the web, a world in which millions of people escape from everyday life, spending there a lot of their time.