COB Corporation offers assistance and consulting in the development and design of business ideas in three phases stated below:
1. Development of the Business Idea – Business plan
2. Business establishment and start-up
3. Corporate consolidation
Successful Managers define Business Strategy as an active process to align the value of the activity portfolio, company investments and medium to long-term goals while constantly assessing business opportunities and external risks.
Business Strategy has to be studied in three phases:
1. Analysis and Research
2. Strategy development
It is a strategic, interactive and a decision-making tool exploiting the principles and techniques of relationship marketing. An event is created, designed and developed in order to establish a direct contact between the promoting company and its different target audience.
The analysis of the diversification of client segments and of the orientation of consumption, such as different search and purchase methods and new communication channels, are the basis of an integrated and targeted marketing strategy.
The application of all available digital technologies, for the creation of an integrated, measurable and targeted communication, necessary for the acquisition of new and retention of existing clients as well as building connections with them to promote products and brands.